• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. You’ll learn these skills both in the classroom and in your interactions with real businesses throughout your study.

Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You’ll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, you’ll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours.

You’ll have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing Management is the only marketing degree in the UK to be recognised by three different professional bodies. By studying at USW, you’re able to join the Chartered Institute of Marketing’s Graduate Gateway program. The course is also recognised by the Chartered Institute of Public Relations, and the Institute of Direct and Digital Marketing.

Careers

With extensive transferable skills development throughout the course, the BSc (Hons) Marketing Management prepares students to go into a range of marketing and non-marketing careers. Examples of jobs that graduates go into include:

• Marketing communications (in-house and agency)
• Market research
• Digital marketing specialist
• Public relations
• Business management and business development roles
• Event management
• Entrepreneurship (running your own business)

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？ Business School

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計 Gread B in Chemistry and normally one other science required. General Studies is not accepted. Combinations with other listed qualifications are acceptable and others not listed may also be acceptable ? please contact enquiries@southwales.ac.uk.

課程信息

學(xué)制：全日制(4 年)

學(xué)費：￡13,200.00 (￥ 118,106) /年

開學(xué)時間：2022九月20日

申請截止日期：

留學(xué)地點：PontypriddUniversity of South Wales,Pontypridd,Rhondda, Cynon, Taff,CF37 1DL, Wales