• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

The mission of the Undergraduate Communications Design Department at Pratt is to prepare students to be versatile and astute communicators; critical and conceptual thinkers; and inspired and responsible cultural producers. We value the development of a rich design process and the open exchange embodied in a studio culture that values individual perspectives, critique, visual literacy, media fluency, experiential learning and innovative formal outcomes. Our curriculum equips independent thinkers with the conceptual and practical competencies they need to engage audiences, explore technologies, develop visual languages, challenge preconceptions, redefine problems and identify opportunities as communication designers and successful creative professionals.

Learning Outcomes

Upon completion of the program:

1. Students will be able to give form to content, using a wide range of media platforms, employing conceptual thinking, design, communication, and presentation skills to craft effective messaging and complex ideas and systems appropriate for a given audience. They will possess the knowledge and skill to make contributions to the profession, the community and the world.

2. Students will be able to apply established and emerging communication design technology effectively and within the contexts of conceptual practice, design thinking and innovation, including a range of practice-based 2-, 3- and 4-D competencies in both print and digital media.

3. Students will be able to analyze and articulate the design problem, take risks, challenge preconceptions, experiment and test ideas, materials and media appropriate to concept development and effective messaging. When so inclined, they will be able to translate their ideas and innovations into entrepreneurial endeavors or social causes.

4. Students will be able to work collaboratively with professionalism, confidence and skill, selecting from a range of internships and other experiential educational opportunities and combining business acumen with design, craft, technical and media skills in the final execution of concepts appropriate to projects.

5. Students will be able to demonstrate a systematic and critical understanding of contextual, contemporary and historical design and societal issues; define their position as creative practitioners in relation to those issues; and incorporate them into coherent and critically engaged research methods that support independent and collaborative communications design practices.

GRAPHIC DESIGN EMPHASIS

Students who select the graphic design emphasis take a series of upper-level studio courses that explore topics and modes of practice such as typographic and identity systems, visual rhetoric, interactivity, experience design, sustainability and inclusivity. Projects encourage critical inquiry, collaborative processes and experimentation with multiple technologies and platforms.

ILLUSTRATION EMPHASIS

Students who select the illustration emphasis take a series of upper-level studio courses that explore topics particularly relevant to image-based communication such as advanced storytelling, socio-political commentary and authorship. Courses throughout the major encourage experimentation with multiple technologies, platforms and techniques. Electives provide opportunities to explore a wide spectrum of contemporary illustration practice including graphic novels, animation and 3D modeling, independent publishing, editorial illustration, children’s books, concept art and illustrated typography.

ADVERTISING ART DIRECTION

Students who select the advertising art direction emphasis will focus on creative projects, strategies and research across a variety of media platforms particularly relevant to branding and contemporary advertising campaigns.

Graphic DesignIllustration EmphasisAdvertising Art Direction Emphasis

所屬院系

進入哪個院系學習？ School of Design

中國學生入學要求

為來自中國的學生設計 International applicants must submit official transcripts (academic records) of all secondary school studies as well as any post-secondary studies. A minimum TOEFL score of 79 (Internet); required IELTS score is 6.5; and required PTE is 53 for four-year programs.

課程信息

學制：全日制(8 學期)

學費：US$53,566.00 (￥ 346,781) /年

開學時間：2022八月30日

申請截止日期：預計在February 2023

留學地點：Pratt InstituteBrooklyn Campus,200 Willoughby Avenue,BROOKLYN,New York,11205, United States