• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

Overview

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

• a strong foundation in marketing theory and practice
• a specialist perspective on digital marketing and how it integrates into an overall marketing framework
• the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

• Digital Marketing Analyst
• Social Media Manager
• Communities and Social Media Specialist.

Career prospects

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:

• digital marketing analyst
• social media manager
• communities and social media specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

所屬院系

進入哪個院系學習？ Oxford Brookes Business School

中國學生入學要求

為來自中國的學生設計 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

課程信息

學制：全日制(1 年)全日制(2 年)

學費：￡15,900.00 (￥ 143,575) /年

開學時間：2022九月20日

申請截止日期：

留學地點：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England