全國統一學習專線 8:30-21:00
專業概況
在這里學什么?This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.
By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.
所屬院系
進入哪個院系學習? School of Creative and Cultural Business中國學生入學要求
為來自中國的學生設計 Students need to have of the following qualifications: a four-year Bachelor’s Degree from a recognised "211" or "985" university with an overall average of 65% (4 point scale 64-67% = C- and 5 point scale 60-74% = C). 70% is required from all other recognised universities in China. Students who hold a three-year college Diploma from a recognised institution will need to successfully complete a pre-masters programme in China or the UK to be considered for entry. A small number of University postgraduate programmes do require a minimum of second class upper classification, or an equivalent. Applicants with lower qualification and / or relevant work experience will be considered on a case by case basis. Students need to have an IELTS overall of 6.5 includes 5.5 in Reading, Writing, Speaking, Listening.課程信息
學制:全日制(12 個月)全日制(14 個月)
學費:£13,720.00 (¥ 123,890) /年
開學時間:2022五月, 2022十月
申請截止日期:
留學地點:Robert Gordon UniversityGarthdee House,Garthdee Road,Aberdeen,Aberdeen, City Of,AB10 7QB, Scotland