• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry.

On completion of the programme, students will be able to:

• demonstrate a thorough grounding in the concepts, theories and practice of communication studies in the digital age;
• enable students to build applied skills and conduct technical planning in a variety of services and products;
• apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility;
• think analytically, critically, and independently, and demonstrate leadership skills in the context of public goods and society well-being.

This course is also offered in School of Communication.

所屬院系

進入哪個院系學習？ Faculty of Science

中國學生入學要求

為來自中國的學生設計 Applicants should normally hold a Bachelor's degree for admission to a Taught Postgraduate degree programme; English Language Requirements: TOEFL - 550 (Paper-based), 79 (Internet-based); or IELTS (Academic): Overall Band at 6.5; or CET-6 (College English Test band 6): 450.

課程信息

學制：全日制(1 年)

學費：HK$145,000.00 (￥ 118,871) /年

開學時間：2022十月

申請截止日期：預計在June 2022

留學地點：Hong Kong Baptist UniversityKowloon Tong,Kowloon City, Hong Kong, Kowloon